About us

How we built our flexible approach and our team

Group of business people clapping hands for a coworker in staff meeting. Multi-ethnic business team applauding for a female colleague in a meeting.

Our story

ADDA is a consulting firm that offers HR, Payroll, Benefits, and Talent solutions. Our Consulting Services help HR departments complete complex, specialized projects like implementing pay transparency or overseeing HCM software implementations. Meanwhile, our Managed Services provide the administrative and strategic support of a full HR, Payroll, Talent, or Benefits department.

These approaches were tailor-made to address a problem that ADDA’s founder and CEO, Adam Daines, saw for years. Over his decades-long career in both large consulting firms and in-house HR departments, he noticed that only large businesses could afford the kind of strategic resources that maximizes their most important asset: their employees.

Most businesses are big on energy but short on time, people, resources, and technology. Without expertise, they are exposed to lawsuits, high turnover, and penalties. That led Adam to mold ADDA into a solution that any business can benefit from. With our help, companies of all sizes enjoy the security, strategic knowledge, and peace of mind they need to succeed.

Simply put, we make HR, Payroll, Benefits, and Talent Management easy, and that makes your job even easier.

Meet our leadership team

Adam Daines
Heather Becker
Partner, Head of Consulting
Shawn Petryniec
Director of Revenue
Dylan Schultz
Partner, Creative Director, Marketing Strategy

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